Brand Linguistic Insights & Research#
A selection of anonymized deliverables from my time at Labbrand, where I conducted multilingual brand naming evaluations across markets.
Designed and executed quantitative + qualitative studies with consumer groups.
Analyzed pronunciation ease, phonetic associations, sentiment, and cultural relevance using statistical methods.
Built visual dashboards (radar charts, phonetic maps, heat tables) to synthesize data into actionable naming recommendations.
Presented findings to senior stakeholders to guide brand identity decisions in global product launches.